The team you'll be working with:

NTT DATA seeking an experienced marketing professional. In this important role, you will not only be a seasoned marketer but also able to create and execute industry focussed lead generation programmes – specifically within Public Sector / Health, Manufacturing, Automotive and Retail and Consumer business units.

The role in involves devising content led, marketing programmes and campaigns that enhance NTT DATA's reputation, create new relationships, and ultimately lead to revenue generating opportunities.

What you'll be doing:

• Developing and driving cutting edge marketing campaigns and activities, including account-based marketing focussing on 1-to-few and 1-to-1 campaigns that focus on demand generation and deal acceleration within our most strategic accounts, to help achieve sales revenue goals.
• Collaborate with business leaders to identify high-value accounts that are worth targeting with ABM campaigns. This will involve analysing data and working closely with sales teams to understand their priorities and goals and developing messaging and positioning for campaigns that align with the account’s needs and pain points.
• Be the marketing business partner for specific industries, participating as a member of the team to drive growth initiatives and marketing activities.
• Developing quarterly marketing plans in collaboration with the key stakeholders internally and externally to ensure plans match business priorities and executed on a timely basis.
• Overseeing the management of our flagship campaign into Public Sector, titled Civil Service Data Challenge and its expansion.
• Working with the teams to research specific industry sectors, organisations and personas to produce targeted materials and messaging, including customised campaigns to support the sales teams across the entire sales cycle.
• Working with Europe and Latin America’s teams to ensure effective co-ordination and execution of global / regional industry campaigns and marketing activities
• Collaborating with the wider marketing, sales, industry, and proposition teams to drive effective marketing communications into clients and prospects.
• Collaborating with a number of internal and external SMEs and agencies, to produce clear, compelling content to be utilised within campaigns and in wider marketing activities.
• Reporting on the outcome of marketing programmes to internal stakeholders and continuously measuring, optimising marketing tactics to drive the desired results.
• Ensure effective and timely internal & external communication and coordination of marketing plans & campaign execution results.
• Oversee the follow up, nurturing and flow of marketing qualified leads to sales to meet marketing contribution targets and maximise the return on investment.

What experience you'll bring:

• Strong creative, verbal and written communication skills.
• Developed leadership level presentation skills.
• Financial and business acumen and analytical skills.
• Organisational agility with the ability to engage across all levels of NTT DATA and with external partners.
• Extensive project management skills.
• Knowledge of business and marketing strategy, concepts tools and techniques, including promotions, direct mail, customer relations, and advertising.

Who we are:

We’re a business with a global reach that empowers local teams, and we undertake hugely exciting work that is genuinely changing the world. Our advanced portfolio of consulting, applications, business process, cloud, and infrastructure services will allow you to achieve great things by working with brilliant colleagues, and clients, on exciting projects.

Our inclusive work environment prioritises mutual respect, accountability, and continuous learning for all our people. This approach fosters collaboration, well-being, growth, and agility, leading to a more diverse, innovative, and competitive organisation. We are also proud to share that we have a range of Inclusion Networks such as: the Women’s Business Network, Cultural and Ethnicity Network, LGBTQ+ & Allies Network, Neurodiversity Network and the Parent Network.

 

For more information on Diversity, Equity and Inclusion please click here: Creating Inclusion Together at NTT DATA UK | NTT DATA

what we'll offer you:

We offer a range of tailored benefits that support your physical, emotional, and financial wellbeing. Our Learning and Development team ensure that there are continuous growth and development opportunities for our people. We also offer the opportunity to have flexible work options.

For more information on NTT DATA UK & Ireland please click here: Global IT Services Provider & Consultant | NTT DATA

We are an equal opportunities employer. We believe in the fair treatment of all our employees and commit to promoting equity and diversity in our employment practices. We are also a Disability Confident Committed Employer - we want to see every candidate performing at their best throughout the job application and interview process, if you require any reasonable adjustments during the recruitment process, please let us know and we look forward to hearing from you.

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